Experience the fusion of theater technology and immersive technologies in the “Immersive Showroom” at SHOWTECH 2025!
As a new component of the SHOWTECH trade fair program, the Immersive Showroom concept will offer a unique and interactive insight into current young artists' projects that utilize new technologies. Topics include augmented reality (AR), virtual reality (VR), motion capture, gaming, and artificial intelligence (AI), as well as the cross-media planning and implementation of hybrid projects.

Space for interaction and new experiences.

Across two floors, you'll experience in a hands-on and immersive way how technological trends can be applied in areas of creative and artistic development. More than 15 curated innovative projects will be exhibited on-site and can be tried out. Project participants will be on hand to explain technical details and answer in-depth questions.

Interested parties can meet at specific times in a comfortable seating area to discuss a specific topic in a larger group after a short keynote speech by project participants.

The Immersive Showroom lecture program will be published on our website from May 2025.

Space for exchange and change.

Not only will we present different projects at every SHOWTECH in the future, but the entire Immersive Showroom will change a little with each day of the trade fair:

New projects will be added to the exhibition space every day, and others will disappear again. It's worth visiting the Immersive Showroom several times to experience the versatility of new technologies!

This new program concept invites you to discover different future technologies in an open laboratory atmosphere and to discuss their potential for the world of theater. Become part of the dialogue and help shape the future of theater technology!